Threat actor
Acxiom
Last fetched
Acxiom is a threat actor tracked in WhisperGraph's MITRE ATT&CK corpus, observed using 0 techniques.
Description
Acxiom is a data broker and marketing technology company headquartered in Conway, Arkansas. Known for its extensive data collection and analytics capabilities, Acxiom aggregates and processes vast amounts of personal information, including demographic details, purchasing behavior, online activity, real-time location, and more. This data is used to create detailed consumer profiles, which are then sold to a wide range of clients, including advertisers, marketers, financial institutions, government agencies and political organizations. In the U.S, the company has held contracts with the Central Intelligence Agency (CIA), the State Department and other federal government agencies. In 2014, Acxiom acquired LiveRamp, integrating its services to enable cross-device tracking and data onboarding, which helps connect online and offline consumer data. This partnership allows Acxiom to extend its data reach, offering even more granular insights into consumer behavior and location data to a broader range of clients. In 2018, Acxiom claimed to have data on over 2.5 billion people in over 62 countries, including 68% of the global online population.
Techniques by tactic
No ATT&CK techniques are recorded for Acxiom in WhisperGraph.
Attributed infrastructure
None published. WhisperGraph carries no ATTRIBUTED_TO edge to Acxiom today — this states the absence of a published link, not that Acxiom has no infrastructure.
References
- https://www.wired.com/story/opinion-data-brokers-know-where-you-are-and-want-to-sell-that-intel/
- https://www.computerworld.com/article/1695844/acxiom-pitched-feds-on-large-scale-web-surveillance-project.html
- https://theweek.com/articles/474509/acxiom-corp-faceless-organization-that-knows-everything-about
- https://www.aclu.org/news/privacy-technology/data-brokers-release-information-about-their-operations
- https://www.sbs.com.au/news/the-feed/article/the-brave-new-world-of-surveillance-capitalism/vfo47kbab
- https://www.acxiom.com/news/acxiom-launches-global-data-navigator-tool-offering-marketers-visibility-into-global-audiences/
- https://money.cnn.com/magazines/fortune/fortune_archive/2004/02/23/362182/index.htm
- https://www.nwaonline.com/news/2015/nov/22/acxiom-data-called-suited-for-terrorist/
© The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation.
Related pages
Pivot from Acxiom into its techniques, tactics and any attributed infrastructure.
Queries
Resolves the slug to this actor, merging every duplicate node sharing the same name.
MATCH (a:ACTOR)
WHERE a.name =~ $pattern OR any(x IN a.aliases WHERE x =~ $pattern)
RETURN a.id AS id, a.name AS name, a.aliases AS aliases, a.description AS description,
a.references AS references, a.campaigns AS campaigns
LIMIT 25Techniques this actor uses, grouped by the tactic each one serves.
MATCH (a:ACTOR {name: $name})-[:USES_TECHNIQUE]->(t:ATTACK_PATTERN)
OPTIONAL MATCH (t)-[:USES_TACTIC]->(tac:ATTACK_PATTERN)
RETURN t.id AS techniqueId, t.name AS techniqueName, tac.id AS tacticId, tac.name AS tacticName
LIMIT 1000Infrastructure publicly attributed to this actor.
MATCH (n)-[:ATTRIBUTED_TO]->(a:ACTOR {name: $name})
RETURN labels(n)[0] AS kind, n.name AS name
LIMIT 25Or query Whisper from your own LLM workflow via the Whisper MCP server.