Threat actor
Placer.ai
Last fetched
Placer.ai is a threat actor tracked in WhisperGraph's MITRE ATT&CK corpus, observed using 0 techniques.
Description
Placer.ai is a company that provides highly intrusive location analytics, using geolocation data from mobile devices to track foot traffic, consumer behavior, and real-world movement patterns. Placer.ai admitted that its platform was used to access data on 17 Planned Parenthood locations between 2020 and 2022.
Techniques by tactic
No ATT&CK techniques are recorded for Placer.ai in WhisperGraph.
Attributed infrastructure
None published. WhisperGraph carries no ATTRIBUTED_TO edge to Placer.ai today — this states the absence of a published link, not that Placer.ai has no infrastructure.
References
- https://www.vice.com/en/article/location-data-broker-placer-admits-accessed-planned-parenthood-data/
- https://venturebeat.com/ai/placer-ai-raises-4-million-to-use-ai-to-track-foot-traffic/
- https://www.skynews.com.au/business/pricewaterhousecoopers-will-spy-on-employee-locations-as-it-forces-workers-back-into-the-office/news-story/2f543d0584b0150c7ca17bccfb086840
- https://www.eff.org/deeplinks/2022/07/congress-probes-how-location-data-brokers-threaten-reproductive-privacy
© The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation.
Related pages
Pivot from Placer.ai into its techniques, tactics and any attributed infrastructure.
Queries
Resolves the slug to this actor, merging every duplicate node sharing the same name.
MATCH (a:ACTOR)
WHERE a.name =~ $pattern OR any(x IN a.aliases WHERE x =~ $pattern)
RETURN a.id AS id, a.name AS name, a.aliases AS aliases, a.description AS description,
a.references AS references, a.campaigns AS campaigns
LIMIT 25Run yourself →Techniques this actor uses, grouped by the tactic each one serves.
MATCH (a:ACTOR {name: $name})-[:USES_TECHNIQUE]->(t:ATTACK_PATTERN)
OPTIONAL MATCH (t)-[:USES_TACTIC]->(tac:ATTACK_PATTERN)
RETURN t.id AS techniqueId, t.name AS techniqueName, tac.id AS tacticId, tac.name AS tacticName
LIMIT 1000Run yourself →Infrastructure publicly attributed to this actor.
MATCH (n)-[:ATTRIBUTED_TO]->(a:ACTOR {name: $name})
RETURN labels(n)[0] AS kind, n.name AS name
LIMIT 25Run yourself →Or query Whisper from your own LLM workflow via the Whisper MCP server.