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MITRE ATT&CK sub-technique

T1608.006 — SEO Poisoning

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T1608.006 (SEO Poisoning) is a MITRE ATT&CK sub-technique tracked in WhisperGraph, serving the Resource Development tactic.

Description

Adversaries may poison mechanisms that influence search engine optimization (SEO) to further lure staged capabilities towards potential victims. Search engines typically display results to users based on purchased ads as well as the site’s ranking/score/reputation calculated by their web crawlers and algorithms.(Citation: Atlas SEO)(Citation: MalwareBytes SEO) To help facilitate [Drive-by Compromise](https://attack.mitre.org/techniques/T1189), adversaries may stage content that explicitly manipulates SEO rankings in order to promote sites hosting their malicious payloads (such as [Drive-by Target](https://attack.mitre.org/techniques/T1608/004)) within search engines. Poisoning SEO rankings may involve various tricks, such as stuffing keywords (including in the form of hidden text) into compromised sites. These keywords could be related to the interests/browsing habits of the intended victim(s) as well as more broad, seasonably popular topics (e.g. elections, trending news).(Citation: ZScaler SEO)(Citation: Atlas SEO) In addition to internet search engines (such as Google), adversaries may also aim to manipulate specific in-site searches for developer platforms (such as GitHub) to deceive users towards [Supply Chain Compromise](https://attack.mitre.org/techniques/T1195) lures. In-site searches will rank search results according to their own algorithms and metrics such as popularity(Citation: Chexmarx-seo) which may be targeted and gamed by malicious actors.(Citation: Checkmarx-oss-seo) Adversaries may also purchase or plant incoming links to staged capabilities in order to boost the site’s calculated relevance and reputation.(Citation: MalwareBytes SEO)(Citation: DFIR Report Gootloader) SEO poisoning may also be combined with evasive redirects and other cloaking mechanisms (such as measuring mouse movements or serving content based on browser user agents, user language/localization settings, or HTTP headers) in order to feed SEO inputs while avoiding scrutiny from defenders.(Citation: ZScaler SEO)(Citation: Sophos Gootloader)

Tactics

Related techniques

Parent technique: T1608 · Stage Capabilities

Threat actors observed using this technique

© The MITRE Corporation. This work is reproduced and distributed with the permission of The MITRE Corporation.

Related pages

Pivot from T1608.006 into its tactic, related techniques and the actors that use it.

Queries

Resolves the segment to this technique or tactic.


MATCH (t:ATTACK_PATTERN {name: $id})
RETURN t.id AS id, t.name AS name, t.kind AS kind, t.description AS description
Run yourself →

The tactic(s) this technique serves.


MATCH (t:ATTACK_PATTERN {name: $id})-[:USES_TACTIC]->(tac:ATTACK_PATTERN)
RETURN tac.id AS id, tac.name AS name
LIMIT 10
Run yourself →

This id's parent technique, if it is a sub-technique.


MATCH (p:ATTACK_PATTERN {name: $parentId})
RETURN p.id AS id, p.name AS name
LIMIT 1
Run yourself →

Sub-techniques of this technique, if any.


MATCH (c:ATTACK_PATTERN) WHERE c.id STARTS WITH $subPrefix
RETURN c.id AS id, c.name AS name
ORDER BY c.id
LIMIT 25
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Threat actors observed using this technique.


MATCH (a:ACTOR)-[:USES_TECHNIQUE]->(t:ATTACK_PATTERN {name: $id})
RETURN a.name AS name
LIMIT 100
Run yourself →

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