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Technology

Attribution

Last fetched

Attribution is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under marketing analytics, with a published adopter count of 719 hostnames.

Profile

Category
marketing analytics
Broader grouping
intelligence and analytics
Published adopter count
719
Vendor
attributionapp.com

Attribution is a multi-touch attribution (MTA) platform used by over 1,000 B2B, SaaS, ecommerce, and marketplace growth teams to precisely measure the performance of every marketing touchpoint. It connects marketing data across channels to calculate real-time metrics like CAC, CAC Payback, and LTV:CAC-enabling data-driven budget optimization and performance scaling.

Vendor site: https://www.attributionapp.com

Sample adopters

20 hostnames WhisperGraph observed running Attribution, a sample of the 719 published adopters.

Related pages

Pivot from Attribution into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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