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Technology

Between Exchange

Last fetched

Between Exchange is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under ad exchanges, with a published adopter count of 2 hostnames.

Profile

Category
ad exchanges
Broader grouping
advertising
Published adopter count
2
Vendor
betweenx.com

Between Exchange was an independent advertising technology company that provided a global programmatic advertising platform connecting publishers and demand partners through proprietary infrastructure. It offered supply-side platform (SSP) technology, yield management, traffic verification, and ad exchange services before rebranding as BTWN X to reflect its expanded global ad tech focus.

Vendor site: https://betweenx.com

Sample adopters

2 hostnames WhisperGraph observed running Between Exchange, a sample of the 2 published adopters.

Related pages

Pivot from Between Exchange into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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