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Technology

Facebook Pixel

Last fetched

Facebook Pixel is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under analytics, with a published adopter count of 7,757,918 hostnames.

Profile

Category
analytics
Broader grouping
intelligence and analytics
Published adopter count
7,757,918

Facebook Pixel, now known as Meta Pixel, is a piece of code added to a website that lets you measure, optimize and build audiences for your ad campaigns. It functions as an analytics tool that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website. Facebook Pixel collects data that can be used to create targeted audiences, optimize ad delivery, and retarget users who have previously interacted with the business, making it a valuable tool for tracking conversions.

Vendor site: https://www.facebook.com/business/tools/meta-pixel

Sample adopters

20 hostnames WhisperGraph observed running Facebook Pixel, a sample of the 7,757,918 published adopters.

Related pages

Pivot from Facebook Pixel into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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