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Technology

Google AdWords

Last fetched

Google AdWords is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under advertising, with a published adopter count of 16,236 hostnames.

Profile

Category
advertising
Broader grouping
advertising, marketing
Published adopter count
16,236
Vendor
google.com

Google AdWords (now Google Ads) was an online advertising platform that allowed businesses to create and manage paid search and display ads on Google's network. Advertisers could bid on keywords to display ads in search results and on partner websites using a pay-per-click (PPC) model. AdWords provided targeting, analytics, and automation tools to optimize ad performance before being rebranded as Google Ads.

Vendor site: https://adwords.google.com

Sample adopters

20 hostnames WhisperGraph observed running Google AdWords, a sample of the 16,236 published adopters.

Related pages

Pivot from Google AdWords into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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