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Technology

Millward Brown

Last fetched

Millward Brown is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under analytics, with a published adopter count of 183 hostnames.

Profile

Category
analytics
Broader grouping
marketing, intelligence and analytics
Published adopter count
183
Vendor
millwardbrown.com

Millward Brown specializes in brand equity research, advertising effectiveness, and media intelligence. They help businesses optimize their marketing strategies and measure the impact of their advertising campaigns using data-driven insights.

Vendor site: http://www.millwardbrown.com

Sample adopters

20 hostnames WhisperGraph observed running Millward Brown, a sample of the 183 published adopters.

Related pages

Pivot from Millward Brown into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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