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Technology

Oracle BlueKai

Last fetched

Oracle BlueKai is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under big data processing, with a published adopter count of 8,890 hostnames.

Profile

Broader grouping
data management, marketing
Published adopter count
8,890

Oracle BlueKai is a data management platform that helps organizations collect and analyze customer data for targeted marketing. It offers tools for audience segmentation, data integration, and insights generation, enabling personalized experiences across channels. The platform aggregates first-party, second-party, and third-party data to enhance understanding of consumer behavior and preferences.

Vendor site: https://www.oracle.com/cx/marketing/data-management-platform

Sample adopters

20 hostnames WhisperGraph observed running Oracle BlueKai, a sample of the 8,890 published adopters.

Related pages

Pivot from Oracle BlueKai into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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