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Technology

SAS Marketing Optimization

Last fetched

SAS Marketing Optimization is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under marketing analytics, with a published adopter count of 11 hostnames.

Profile

Category
marketing analytics
Broader grouping
intelligence and analytics, marketing
Published adopter count
11
Vendor
sas.com

SAS Marketing Optimization is a software solution that helps marketers determine the best mix of customer contacts across campaigns, channels, and time. It uses mathematical optimization to align marketing efforts with business objectives while respecting constraints like budget limits and contact policies. Part of the SAS Customer Intelligence suite, it supports scenario testing and resource allocation to maximize ROI and improve the effectiveness of multi-channel marketing strategies.

Vendor site: https://support.sas.com/en/software/marketing-optimization-support.html

Sample adopters

11 hostnames WhisperGraph observed running SAS Marketing Optimization, a sample of the 11 published adopters.

Hosting concentration

The networks announcing the IP addresses of a sample of 11 SAS Marketing Optimization adopters, not of all 11 published adopters. A hostname counts once per network.

Related pages

Pivot from SAS Marketing Optimization into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
Run yourself →

Reads a 20-host adopter sample and the ASNs announcing its IP addresses.


MATCH (:TECHNOLOGY {name: $name})<-[:RUNS_TECHNOLOGY]-(h:HOSTNAME)
WITH h LIMIT 20
OPTIONAL MATCH (h)-[:RESOLVES_TO]->(:IPV4)-[:ANNOUNCED_BY]->(ap:ANNOUNCED_PREFIX)
OPTIONAL MATCH (a:ASN)-[:ROUTES]->(ap) WHERE a.name IS NOT NULL
RETURN h.name AS host, a.name AS asn
LIMIT 200
Run yourself →

Or query Whisper from your own LLM workflow via the Whisper MCP server.