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Technology

Yahoo SSP

Last fetched

Yahoo SSP is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under ad exchanges, with a published adopter count of 4 hostnames.

Profile

Category
ad exchanges
Broader grouping
advertising
Published adopter count
4
Vendor
yahooinc.com

Yahoo SSP is a supply-side platform that enables publishers to manage, monetize, and optimize digital advertising inventory across web, mobile, video, and connected TV channels. The platform connects publishers with demand sources through programmatic auctions, providing inventory management, yield optimization, and analytics capabilities to maximize advertising revenue.

Vendor site: https://www.yahooinc.com/blog/how-does-a-demand-side-platform-work-a-beginners-guide

Sample adopters

4 hostnames WhisperGraph observed running Yahoo SSP, a sample of the 4 published adopters.

Related pages

Pivot from Yahoo SSP into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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