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Technology

BlueKai

Last fetched

BlueKai is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under data management platforms, with a published adopter count of 288 hostnames.

Profile

Category
data management platforms
Broader grouping
marketing, data management, intelligence and analytics
Published adopter count
288
Vendor
bluekai.com

BlueKai was a cloud-based data management platform (DMP) founded in 2008 by Omar Tawakol, Alexander Hooshmand, and Grant Ries. It specialized in collecting and analyzing consumer data to enhance personalized marketing campaigns across online, offline, and mobile channels. In 2014, Oracle Corporation acquired BlueKai.

Vendor site: https://www.bluekai.com

Sample adopters

20 hostnames WhisperGraph observed running BlueKai, a sample of the 288 published adopters.

Related pages

Pivot from BlueKai into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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