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Technology

Google Conversion Tracking

Last fetched

Google Conversion Tracking is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under advertising networks, with a published adopter count of 325,777 hostnames.

Profile

Broader grouping
advertising
Published adopter count
325,777

Google Conversion Tracking is a tool that allows advertisers to measure the effectiveness of their online advertising campaigns by tracking specific actions taken by users after interacting with ads. This includes actions such as purchases, sign-ups, or other valuable interactions on a website. By implementing conversion tracking, businesses can gain insights into which ads are driving conversions, optimize their marketing strategies, and improve return on investment (ROI). The data collected helps in understanding user behavior and refining targeting efforts.

Vendor site: https://ads.google.com/home/measurement/conversion-tracking/

Sample adopters

20 hostnames WhisperGraph observed running Google Conversion Tracking, a sample of the 325,777 published adopters.

Related pages

Pivot from Google Conversion Tracking into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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