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Technology

Yahoo DSP

Last fetched

Yahoo DSP is a technology in WhisperGraph's PredictLeads-derived TECHNOLOGY corpus, categorized under ad creative management, with a published adopter count of 201 hostnames.

Profile

Category
ad creative management
Broader grouping
advertising
Published adopter count
201
Vendor
yahooinc.com

Yahoo DSP is a demand-side platform that enables advertisers to programmatically purchase and manage digital advertising across various channels. It integrates diverse data sets to enhance targeting precision and campaign performance. The platform offers advanced tools, including AI-driven features, to facilitate campaign planning, execution, and optimization. With its focus on identity solutions and seamless access to premium inventory, Yahoo DSP aims to deliver effective advertising solutions while navigating privacy considerations.

Vendor site: https://www.yahooinc.com/yahoo-dsp

Sample adopters

20 hostnames WhisperGraph observed running Yahoo DSP, a sample of the 201 published adopters.

Related pages

Pivot from Yahoo DSP into its category and the vendor behind it.

Queries

Resolves the slug's technology-name candidate(s) and projects the winner's fields.


MATCH (t:TECHNOLOGY)
WHERE t.name =~ $pattern
WITH t ORDER BY t.adopterCount DESC, t.name ASC
WITH collect(t)[0] AS winner, count(t) AS candidates
RETURN winner.name AS name,
       winner.description AS description,
       winner.category AS category,
       winner.parentCategories AS parentCategories,
       winner.adopterCount AS adopterCount,
       winner.url AS url,
       winner.vendorApex AS vendorApex,
       candidates
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